Skip to main content

Marketing BUS 302: Finding Library Materials

This guide introduces library resources for Marketing Research

Suggested Library Materials

FINDING ELECTRONIC BOOKS

LBC OneSearch

LBC OneSearch is a single search box experience that allows you to search for books, electronic books, journal articles, and sources of other formats all simultaneously. Here's how to retrieve only electronic books using LBC OneSearch:

To limit your search to electronic books, go to the column on the left side of the screen: "Refine Results." Under heading "Limit To" select the box: Check Full Text at LBC.

Subject Searching LBC OneSearch

Helpful Subject Headings:

Commerce                                                      Communication in management

Customer relations                                         Organization 

Mass media and business                              Organizational change 

Advertising                                                      Planning 

Business                                                          Project management 

Industrial management                                    Supervision

Management

Suggested Journals

Academy of Marketing Science                Journal of Consumer Psychology

Journal of Consumer Research               Journal of Marketing

Marketing Research                                Marketing Science
 

STREET & SMITH'S SPORTSBUSINESS JOURNAL (available in library)

Journal of Applied Sport Management  (available in library)

Sports Market Analytics (formerly SBRnet)

 

Search LBC OneSearch (Basic Search)

FINDING LBC BOOKS

Library Catalog (Books and Media)

The library catalog is the search tool to retrieve books, videos, kets and items in other formats held in the libraries at all the LBC locations.