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Marketing BUS 302: Finding Library Materials

This guide introduces library resources for Marketing Research

Suggested Library Materials

Subject Searching

Subject Headings: Copy and Paste into the Library Search Box

Commerce                                                      Communication in management

Customer relations                                         Organization 

Mass media and business                              Organizational change 

Advertising                                                      Planning 

Business                                                          Project management 

Industrial management                                    Supervision


Library Search Box

Journals, Magazines and Newspapers

Physical Copies: All issues are shelved alphabetically by Journal Title at the Lancaster branch:

  • Journal of Applied Sport Management  

eJournals: Copy and paste them into the search box on the library homepage. *Tip- select the Journals tab*

  • Academy of Marketing Science
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Marketing
  • Marketing Research
  • Marketing Science
  • Journal of Revenue and Pricing Management