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Marketing BUS 302: Finding Library Materials

This guide introduces library resources for Marketing Research

Suggested Library Materials

Library Search Box

Subject Searching

Subject Headings: Copy and Paste into the Library Search Box

Commerce                                                      Communication in management

Customer relations                                         Organization 

Mass media and business                              Organizational change 

Advertising                                                      Planning 

Business                                                          Project management 

Industrial management                                    Supervision


Suggested Journals

Copy and Paste these titles into the Library Search Box

Academy of Marketing Science                Journal of Consumer Psychology

Journal of Consumer Research               Journal of Marketing

Marketing Research                                Marketing Science
Journal of Revenue and Pricing Management 


Journal of Applied Sport Management  (available in library)

Sports Market Analytics (formerly SBRnet)