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Sports Marketing SPM 270: Finding Library Materials

Welcome to the Sports Marketing research guide

In-Library Materials

Opposing Viewpoints is a User-friendly book series the Library owns that present opposite viewpoints on a wide variety of topics ranging from controversial issues (e.g. abortion, gay rights, etc.) 

To find these books search using the advanced keyword search with "opposing viewpoints"  as well as the topic.

Search LBC OneSearch (Basic Search)


LBC OneSearch

LBC OneSearch is a single search box experience that allows you to search for books, electronic books, journal articles, and sources of other formats all simultaneously. Here's how to retrieve only electronic books using LBC OneSearch:

To limit your search to electronic books, go to the column on the left side of the screen: "Refine Results." Under heading "Limit To" select the box: Check Full Text at LBC.


Library Catalog (Books and Media)

The library catalog is the search tool to retrieve books, videos, kets and items in other formats held in the libraries at all the LBC locations.

Suggested Materials for the Marketing Plan Assignment

Magazines, Newspapers & Journals

All issues are shelved alphabetically by Journal Title:

ACSM's Health and Fitness -- Coach & Athletic Director -- Collegiate Baseball -- Chronicles of Higher Education​  --Journal of Applied Sport Management  -- Journal of Sports Behavior -- Sports Illustrated -- Sports Spectrum -- Street & Smith's Sportbusiness Journal