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Sports Marketing SPM 270: Finding Library Materials

Welcome to the Sports Marketing research guide

Library Search Box

In-Library Materials

Opposing Viewpoints is a User-friendly book series the Library owns that present opposite viewpoints on a wide variety of topics ranging from controversial issues (e.g. abortion, gay rights, etc.) 

Opinions throughout history wide range of insights into long-standing issues that Americans are most concerned about, and those that have encouraged vigorous debate among politicians and citizens at large. Using carefully chosen original documents that cover a wide time span, Opinions Throughout History weaves a thoughtful and easy-to-understand analysis of how public opinion is formed and evolves, starting the discussion at an historical, seminal moment, and ending with where we stand today.

Helpful Subject Headings: Copy and Paste them into the Search Box

Journals, Magazines and Newspapers

Physical Copies: All issues are shelved alphabetically by Journal Title at the Lancaster branch:

  • ACSM's Health and Fitness
  • Coach & Athletic Director
  • Collegiate Baseball
  •  Chronicles of Higher Education
  • Journal of Applied Sport Management
  • Journal of Sports Behavior
  • Sports Illustrated
  • Sports Spectrum
  • Street & Smith's Sportbusiness Journal

Suggested Materials for the Marketing Plan Assignment