Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Sports Marketing SPM 270: Finding Library Materials

Welcome to the Sports Marketing research guide

Library Search Box

In-Library Materials

Opposing Viewpoints is a User-friendly book series the Library owns that present opposite viewpoints on a wide variety of topics ranging from controversial issues (e.g. abortion, gay rights, etc.) 

Helpful Subject Headings: Copy and Paste them into the Search Box

Journals, Magazines and Newspapers

Physical Copies: All issues are shelved alphabetically by Journal Title at the Lancaster branch:

  • ACSM's Health and Fitness
  • Coach & Athletic Director
  • Collegiate Baseball
  •  Chronicles of Higher Education
  • Journal of Applied Sport Management
  • Journal of Sports Behavior
  • Sports Illustrated
  • Sports Spectrum
  • Street & Smith's Sportbusiness Journal

Suggested Materials for the Marketing Plan Assignment